Krim helps clients find the best expression of their companies and themselves – to identify their most compelling story. He has led successful projects for Microsoft, Acer, Oracle, Cisco, Visa, NetApp, Tableau Software, and others. 

Krim works with senior leaders to bring power and clarity to their message and communications. He helps them develop an identity and story that stands out from competitors. He specializes in developing messaging and thought leadership for business-to-business enterprises.

Highlights of Krim’s work include developing the core messaging for Microsoft Windows 7, which formed the basis of a global marketing campaign and product launch. He also helped lead Visa through a company-wide rebranding and web marketing effort.

Catherine drives strategic initiatives and complex implementations across a variety of industries including high-tech, communications, financial and retail. She helps clients find innovative new ways to improve the customer experience through the application of new technology and processes.

A former manager in Accenture’s Marketing Consulting Practice, she has worked with senior leaders at Microsoft, Boeing, NetApp, Cisco, Chase, SAP, T-Mobile, PayPal and Symantec. She understands the tensions and opportunities associated with going from idea to reality, and helps clients develop and roll out strategies that work for their entire organization.

Catherine holds a B.S. in Industrial Engineering from University of Washington.